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Player-coach Analytics Lead role owning end-to-end tracking architecture (GTM, GA4, CDPs, Meta CAPI, Google Enhanced Conversions, TikTok Events API) and measurement strategy across client accounts. Designs and runs incrementality tests and MMM engagements, and manages one junior tracking specialist. Requires 4–7 years of marketing analytics experience and SQL proficiency.
About the company
You've never worked for a company quite like Pearmill. We're a bunch of eclectic folks paving our own path in the world of technology, marketing, and advertising.
We're a diverse group of designers, engineers, and marketers from across the world, working together to help grow challenger brands and fast-growing startups through art and technology.
Pearmill is a performance marketing agency that outperforms expectations, using data-driven insights and relentless innovation for exponential growth.
About the role
We're looking for an Analytics Lead to own the full measurement stack — from the pixels firing on a client's checkout page to the incrementality test that tells us whether that Meta campaign is actually moving the needle. This is a player-coach role: you'll set the measurement philosophy and learning agenda for the agency, manage a junior tracking specialist who handles hands-on QA and implementation, and work directly with client teams to translate data into decisions.
This role sits at the intersection of analytics engineering, measurement science, and performance strategy. You won't just build dashboards — you'll design the tests that prove whether our work is working.
This is not a pure data engineer role — you won't spend all day writing pipelines. It's also not a media buyer role — you won't own campaign execution. You're the person between the two: you make sure the data is trustworthy, and then you use that data to tell us what's actually working.
Type: Full-Time · Location: Remote (North America, Western Europe)
We get an unreasonable amount of satisfaction out of making the things around us better at their jobs. Clients who arrived wanting a channel fixed and left with a system. People who joined to run ad accounts and left able to build a team that runs global strategy. And most recently, our little AI agents running around our Notion docs and giving us super powers.
We're a fast growing, diverse group of goofy yet dedicated marketers, creatives, engineers, and analysts, running over $500M in ad spend across 15+ platforms. Join us!
