Base Power Company · Austin, TX
Technical Product Manager for GTM building marketing and member-lifecycle experiences from top-of-funnel conversion through retention. Works across Sales, Marketing, and GTM teams to acquire data, ship MVP experiences, and measure outcomes within an existing system. Requires strong data fundamentals and experience in growth engineering or a fast-paced technical role; software experience is not required.
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
This role builds world-class experiences that connect Base's value props throughout the entire member lifecycle. This starts at building data-driven marketing experiences that drive education and conversion at the top of the funnel and extends to delivering post-conversion interactions that support member retention and satisfaction.
Doing this well means being obsessed with the user-facing experience. You need 1) high user empathy and 2) a habit of finding simple ways to communicate complex insights. Delivering products like this is not easy. It typically involves tying data together across multiple systems in a creative, scalable, and cohesive way.
This is a technical role. While you do not need software experience, you must be able to build quickly with strong foundational architectures that are designed to scale and iterate. You will be working within the constraints of an existing system, so 0 → 1 vibe coding typically does not meet the bar.
The Growth team sets the pace for how fast Base can deliver affordable, reliable power to the people who need it. We operate as one team across marketing, sales, support, product, and design, lean and high-ownership. Everything we build comes back to one question: are we solving people's problems? We're building the world's most beloved company.
Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.