Smalls is on a mission to make nine lives ten, building a brand and a digital experience that cat people genuinely love. Our website and product aren't just a storefront; they're the clearest expression of who we are and the engine of our growth. This role owns both.
We're looking for a VP of Product & Engineering to set the vision for our digital product, digital experience, and the technology that powers them — and to be accountable for the business results that vision delivers. Reporting to Ed (SVP, Growth & Data), you'll sit on the leadership team and act as the connective tissue between what we want the business to become and what we build to get there.
What you’ll do
Product & Technology Strategy
- Define a multi-year vision for our digital product and the platform beneath it, and turn it into a roadmap the team can rally around.
- Decide where to invest, what to build, and how team resourcing and tech stack need to shift to support that roadmap.
- Tie every call to the long-term vision and financial goals of the overall business in a way that is clear and motivating for the teams you lead.
Digital Product Experience
- Hold the vision and the bar for everything a customer touches once they reach us — the onsite experience, paths to purchase and checkout, the account and subscription experience, and the product surfaces that keep them coming back.
- Bring a real perspective on how UX, merchandising, and onsite flows shape behavior, and make sure the experience we ship reflects the brand at its best.
Metrics & Revenue Accountability
- Own the product and experience metrics that ladder up to revenue — conversion, AOV, LTV, retention — and feel personally accountable for the topline you influence.
- Bring that commercial lens into every prioritization decision; be as fluent in the economics of the business as in the product.
Product & Marketing Partnership
- Build a shared agenda with Marketing across acquisition, retention, and reactivation.
- Bring a strong point of view on how product and brand compound each other to grow the business.
Engineering Leadership
- Set the technical direction and build an org that ships with quality and speed.
- Make the build-vs-buy and platform calls, keep the stack healthy, and make sure engineering is pointed squarely at what matters most.
Team Building